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The Travel Influencer
Cheat Sheet
You no longer need to go on a scavenger hunt for the PR emails & contacts of the top hotels in the world to start your travel influencer journey!
But first,
some tips so you can start your travel influencer journey off right!
If you’ve already kicked off your travel influencer journey and you’d like to skip past tips - you can find the contacts starting on page 7
Step 1:
Making content is the last step.. the first step is to figure who is your target audience?
Who will your travel influence connect with...
How old are they?
Where do they vacation?
Are you speaking to luxury travelers or budget travelers?
Is your travel experience kid friendly?
BE AS SPECIFIC AS POSSIBLE!
If you’re speaking to everyone, you’re speaking to no one
Step 2 - Part 1
You need to create a catalogue (media kit) of the kind of travel content you can offer...
Tip: Go to your favorite travel content creators’ page and checkout some of their best performing content and use that for inspiration - independent research is important!
If you want to be an expert in content creation, you must study it like any other discipline.
Step 2 - Part 2
Use videos and pictures from your previous vacations to make the content for your media kit...
If you have a few coins to spare, here is how you can book experiences to fill your media kit - The apps below allow you to book hotel services for the day affordably:
- Day Use
- Resort Pass
- Hotelsbyday
- DayBreakHotels
Step 3:
Now its time to make a media kit! Canva has multiple free templates available but the goal of a media kit is to show marketable content for the brand..
You should be thinking, “will this video or picture influence someone to visit the location you are showing.”
Hooks like:
- Add this location to your bucket list
- This place is a travelers dream
- I can’t believe I really experienced this
- This is where you’re gonna have your next picture perfect moment
Extra exclusive tip
Now it’s time to create the perfect pitch!
This is extra information that’s gonna take your pitch to the next level!
Not many influencers pitch like this and this technique is so underrated and effective!
Pitch Tips:
Over DELIVER!! Pro-Tip
Do some market research on their competitors social media and show them what their competitor is doing differently that is working....
Or
Go on the hotel’s social media and pitch yourself as the missing piece..figure out:
- Are you appealing to an untapped demographic
- Are you offering a different perspective?
Layout Your
Deliverables
The deliverables need to be equal to the value.
I love “free” hotel stays so I often barter will smaller establishments for free stay... but for larger places, start high and negotiate lower.... never start with your lowest rate.
This is a business, you’re not doing any businesses favors.. charge your rates with your chest!
Below You’ll Find The Instagram Accounts + Contacts Of Your Dream Collab Locations
Remember this is a business... with every new venture you set out to try, there will be a learning curve but you have a huge advantage by having all the information packed into this guide!
Apply the tips and stay consistent
- Perfect your pitch - you will create the best, effective pitch for you by practice ...it wont become perfect if you don’t figure out what doesn’t work
- Provide ultimate value to the client - Your goal is to figure out what type of customer experience their guests want and bring that to life in your content. Make them want to jump through their phone and be there with you.
- Make content that works by studying the content of those thriving in your travel niche - after you get a strategy, make it your own and make it marketable. Go the location’s website and make content that fits perfect with their esthetic.
Watermark all of your content before you are paid and the contract is signed
The Travel Influencer Cheat Sheet
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